Super Pages is advertising that they can provide auto repair customers peace of mind with their Super Guarantee. Super Guarantee – Get the job done right, or we”ll make it right,* they say. The fine print indicated by that tiny little asterisk at the end of their tag line reveals a very different message, however. Read more…
There’s a new tv commercial extolling the benefits of an extended car warranty. It shows one client relaxing comfortably in the waiting room of his car repair shop (he has the auto extended warranty) and another guy angry and frustated that he’ll have to pay for his auto repairs (he obviously doesn’t have an extended plan). What’s interesting is that the commercial repeatedly states that, with the warranty, the repair is FREE. This is a tad misleading… Read more…